Ye to J’s

There is a now infamous Kanye lyric from years back that spoke to a transition of Adidas and Jordan Brand. If you are not familiar with the lyric please do not expect me to quote it, and honestly, I am truly disappointed in you. This is a simple point Adidas is very close to taking a larger market share than Jordan Brand as a sportswear line in the United States. Now, as I just said the point is very simple, but what it fully means is a little more complex.

A larger market share for Adidas doesn’t mean Yeezys are outselling Jordan’s as a whole as sneakers. It doesn’t actually mean that the Yeezy jumped over the Jumpman. Damn it, I said it. Adidas attack is multifaceted and on an elite level. We forget that in the U.S Adidas did and does have jersey and uniform contracts for entire leagues. We forget that their sponsorships run wide in basketball, football, baseball, boxing, and soccer. This is not to say Jordan Brand is not connected to these sports, but it is on a strict top tier basis. Jordan Brand is almost a fraternity when it comes down sponsorship, and that is with all of the sports they are involved in, and all of their athletes.

Now when we start to dive in to basketball this becomes more noticeable as well. If you are on Team Jordan you are or were a star, or in many cases have a tie to Michael. Continuing to look at this you have three relatively younger NBA athletes at its core with Lillard, Wiggins, and Harden. If I compare those three to Jordan Brand, you have Chris Paul, Carmelo, Westbrook, Leonard and Griffin. Scratch off Melo and CP3, you then have only one athlete with a signature shoe and it was a lifestyle shoe, not a performance model. I say all of that to say this, Jordan Brand transitioned to a casual and style shoe with the retros years ago, and we do not see many players through any level wearing the non-retro’s on courts. This is possibly because of the price point of the Jordan signature line, but it could also be a greater reason.

Is it possible the allure of MJ is fading through the generations? Many younger people these days don’t understand the mystique of a lot of the Jordan releases and colorways. Has this created a disconnect between the brand and the younger demographic? It’s really a possibility we see kids nowadays flocking towards brands that may not have been as considered in the past. These are pivotal points from a sneaker standpoint, without having a single face with their own iconic model, and an ever-growing distance between his Airness and the youth market. We may continue to see a decline in Jordan brands market share.


Written By
More from Ricky Shoebio

End Of An Era?

It was all good just week ago? Well not a week, maybe...
Read More


  • 「 生蛇 」( 醫學名稱是 『帶狀疱疹』Shingles ) 是由水痘病毒引起的疾病。水痘癒合後,病毒在神經細胞潛伏多年,日後隨時重新激活後導致的帶狀皮疹,就是「 生蛇 」。因此,凡感染過水痘的人,都有機會「 生蛇 」。病發時,身體某一部位會感到內疼或劇痛,通常是臉或背部及腰部的一側;這時由於病毒從脊髓處沿其中華一條神經擴散到身體以及去到連接的皮膚表面,形成紅疹及小水疱。帶狀疱疹疫苗Zostavax康栢苗 (蛇針)能助減低「 生蛇 」的機會,有效預防: 「 生蛇 」( 帶狀疱疹 ) 成效高達 70% 「 生蛇 」的後遺神經痛:即使紅疹痊癒,神經痛還可以持續數月或數年。年紀越大,持續有後遺 神經痛風險越高 「 生蛇 」引起的急性及長期痛症 不適用人士: 曾對疫苗成分包括明膠( Gelatin ) 及紐奧黴 ( Neomycin ) 有過敏性休克反應的人士 有原發及繼發性免疫系統問題的病患者,或正服用抑鬱免疫系統藥物(如高劑量膽固醇)的病人 患有肺結核,正發病及未經治療人士 孕婦

  • I’m impressed, I must say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me inform you, you’ve got hit the nail on the head. Your thought is outstanding; the difficulty is one thing that not enough individuals are talking intelligently about. I am very pleased that I stumbled across this in my search for something referring to this.

Leave a Reply

Your email address will not be published.