Adidas Originals Announces Collaboration With Donald Glover

Following the well received and much talked about video for his summer hit Feels Like Summer, Donald Glover has just signed a deal with Adidas Originals. Adidas Originals the Adidas arm that represents Yeezy brand amongst others, called it a “collaboration without boundaries”. This might be a sigh of relief for fans who have seen Glover flourish under FX’s openness in Atlanta. On the flip side, … Continue reading Adidas Originals Announces Collaboration With Donald Glover

Focused on Fusion

No dances or Potara earrings for Reebok. Just good old fashion innovation and ingenuity. Something I spoke on before was how much potential 2018 had for the sportswear brand and honestly they are really living up to it. That opportunity really is centered in things being unexpected from Reebok and certain brands becoming stale. I think that’s something we can all relate to and admit … Continue reading Focused on Fusion

Beards, Rhymes, and the Return

Adidas has been steadily climbing as a sneaker juggernaut with its daring designs through its running division. That same momentum hadn’t transferred over to the basketball court in recent years. However, there is hope in the form of their current basketball superstars who are looking to transform the three-stripe lifestyle heavyweight into a basketball powerhouse. Being fresh, new and innovative are all qualities that a … Continue reading Beards, Rhymes, and the Return

Oakley Thermonuclear Protection Capsule

The Oakley team has definitely been doing work with the Winter Games, and we are so proud of their efforts and wins. On top of that Oakley has just given us a capsule with some retro vibes, and I must say I’m 100% with it. The Thermonuclear Protection Capsule takes inspiration from the 90’s and Oakley’s early roots in motocross. A vibrant collection consisting of … Continue reading Oakley Thermonuclear Protection Capsule

Jordan Wings “Washed” Collection

Simply put, it seems Jordan Brand has no time for games in 2018. Between the Levi 4s, the slew of Jordan 3s, the Reimagined 1 collection, and the Season of Her collection, I think its safe to say this could be a great year for Jordan Brand. Consistency and balance are going to be the biggest parts of maintaining the momentum they have planned through … Continue reading Jordan Wings “Washed” Collection