Is There a New Style Trending in Magazine Covers?

Sara Von Kienegger Grazettina Cover 2

Don’t be surprised if your magazine cover model has a slightly different pose in L.A. compared to the same magazine in New York. Magazines are judged by their covers, so publishers are now targeting consumers via double covers. The same issue may display its cover differently from one coast to another, and this strategy saves some magazines. Many otherwise fail within five years of their startup. 

Competition is the primary factor driving the push for double covers. There are twice as many magazines published in the U.S. as there were ten years ago, and magazines have to find methods to stand out to the masses. A bad cover can adversely affect magazine sales by 60 percent. Likewise, a good cover can boost sales and create loyal readers. 

Every size and type of magazine is trending the double cover, sometimes expanding to the triple one.

Madonna Triple Cover
Madonna Triple Cover

German Vogue’s April 2017 issues feature triple covers of Madonna in various poses photographed by Luigi and Lango.

A similar tactic was crafted by editor Kristina Riegebauer  in a 2017 Austrian magazine, Grazettina. Sara Von Kienegger is featured in two different poses photographed by Stephan Friesinger. Her clothes are similar in color and style, but the poses are slightly  different. The double cover in this case appears to be used only for the sake of novelty. Von Kienegger is an up and coming artist who has been featured in numerous magazines and online journals, including CNN, WHITEWALL.ART,  TOO MUCH LOVE MAGAZINE and ARTE AL LIMTE.

Sara Von Kienegger Grattezina Cover 1
Sara Von Kienegger Grattezina                          Cover 1
Sara Von Kienegger Grazettina Cover 2
Sara Von Kienegger Grazettina                            Cover 2

At the youthful age of 25, Von Kienegger has already had her art in exhibition at the famous Art Basel Miami, where she exhibited her collection, FALLEN STARS, about celebrities who suffered an early demise. The work expanded her love of painting to a love of the film world, and Sara ventured into movies by financing a film for actor/producer James Franco.  I recently spoke with Sara about her double cover and her latest foray into a “double career” as well.

She said, “The double cover technique is a nice touch, as in using multiple layers in painting that are displayed in different order in different areas of the project: it adds another dimension of richness.

15-franco-main-w1024

 

Her newest show is upcoming at Art Medellin August 2017, where she will  be exhibiting alongside world famous Painter Fernando Botero.

The Musicians by Fernando Botero
The Musicians by Fernando Botero

 

Columbian artist Fernando Botero’s “The Musicians” is worth roughly $2.6 million.

 

Frida Kahlo, a famous Mexican painter, is one of the great artists who have inspired her.

Frida Kahlo by Sara Von Kienegger
Frida Kahlo by Sara Von Kienegger

 

 

 

What’s next for our artistic prodigy? She has just moved to London to work on  a movie with AMERICAN HISTORY X Director, Tony Kaye, whose work she admires.  She will maintain a studio there and in Austria, as her Grand-                 mother was her early inspiration to paint.

AMERICAN HISTORY Director Tony Kaye
AMERICAN HISTORY Director Tony Kaye

Sara ended her comments on double covers with the following pithy observation, “The actual Pacquiao/Maweather fight disappointed some, but the double cover issue in Sports Illustrated was a big hit….no pun intended.”

Written By
More from Edward Bass

Is There a New Style Trending in Magazine Covers?

Don’t be surprised if your magazine cover model has a slightly different...
Read More

6 Comments

  • I spent four years trying EVERYTHING in Online Dating, and through a huge amount of trial and error, I produced a system that I will share for you. This book will take you, step by step, through everything you need to know to double, triple or even quadruple the number of women you meet online.

  • LM SKINCENTRE 不能忽視的3d 其他文章 皮膚資訊 3D在這裏不是代表立體,塑形之類的意思。這三個D是:Depression、Delusion和Dysmorphism,在醫學美容中不能忽視。 Depression,抑鬱症,是一種漸趨普遍的情緒病。據統計,本港已有超過三十萬的人患上抑鬱症。曾有病人來求診,想自己變得更美麗,但講到中段,便開始飲泣,說自己不受歡迎、很醜陋,令其情緒低落、時常提不起勁。不開心的情況令她睡眠不佳、腸胃不適和對事物失去興趣等。其實這些都是典型的抑鬱症徵狀,但就連她家人都不察覺,因此沒有求診。最後我沒有改善她面部的問題,而…

  • 倩碧三步驟還原潤膚膠,清爽好吸收的凝膠質地,每天使用兩次,可藉由複製健康肌膚的正確油水平衡,重建流失水分,重現光透潤澤。最適合混和偏油與油性肌膚使用

Leave a Reply

Your email address will not be published.