Oakley – It’s Ok

Pressure is one of the few things in life that happens to be undoubtedly true. Like stress it’s one of those things that is said to be a given. We aren’t able to necessarily control it, but we can control how we manage. That management aspect is actually one of the most crucial pieces to significant growth and wellness, and it also applies to a variety of things. We often don’t aren’t taught methods to navigate and manage these moments which makes it difficult hit our desired goals. Think about that we fall short of things we once wanted so deeply due to us adding additional pressure subconsciously. Oakley actually understands what it’s like to want something with all of your being, and has put out something to help that psychological balance necessary to achieve it.

The Oakley team has rolled out a new campaign that is centered around not adding additional pressure subconsciously. The campaign is place around the slogan “It’s Ok” and is a part of their One Obsession campaign. It takes the drive and obsession that athletes and professionals have based on the commitment and sacrifices made and simply says “It’s Ok”. This is actually huge. With the mind being a crucial part to the success of all of us, understanding “It’s Ok” is a big factor in removing unnecessary pressure. This, in all moments allows you to perform better. It allows you to remove stresses, understand things, and re-dedicate yourself to things with purpose. The campaign may look at the obsession aspect, but I truly believe it may have hit a point even larger than intended. Coming to terms with our obsessions, our driving forces, and even in some cases our shortcomings is monumental. It’s necessary it sports, as well as life overall. There are many moments were sports transcends what they were intended and this may be one of them.

Here is the campaign below:

Pursuing a sports obsession is no fairytale, whether you’re a professional or everyday athlete. You have to make room for these passions – be it sacrifices in your family-life, career or friendships.

Launching April 24 and running through 2018, the next chapter of Oakley’s ONE OBSESSION campaign, invites and motivates people to join their global network of renowned athlete ambassadors in celebrating the very real, not always glamourous, moments of pursuing your passion. It might not always be pretty, but IT’S OK, in the name of obsession.

The multi-channel global brand campaign, developed in partnership with award-winning creative agency, AKQA Paris, includes digital, social, outdoor, retail activations, live events and an enhanced digital experience on oakley.com/one-obsession.

In building the campaign, Oakley created the ONE OBSESSION athlete survey that examines the behaviors and lifestyles of “The Obsessed” – the type of everyday athletes who tirelessly pursue their sport – to uncover real insights and discover what drives them.

They know what work-life balance is all about – 40% of employed athletes would rather excel at their sport than at their job.

The Obsessed are willing to make sacrifices – One-third (34%) of those who have made sacrifices have let go of romantic relationships for their dedication.
For the Committed athletes, their sport is always on their mind – Over 9 in 10 (91%) think about their sport at least once a day, and 21% say they would be ‘completely lost’ without their sport.

“We’re extremely excited about the next chapter of ONE OBSESSION as it gives us the opportunity to encourage dialogue among professional and everyday athletes alike – enabling them to connect through the real moments of their journey,” said Ben Goss, Global Marketing Director at Oakley. “The campaign gets to the heart of committed athletes everywhere, not just those who compete at the highest level, but those who are obsessed with their passion. It honors hard work and sacrifices in a light-hearted way. IT’S OK in the name of obsession.”

A new ONE OBSESSION content piece will also debut on April 24 on Oakley.com, all social and digital channels. The hero content features both professional and amateur athletes, highlighting the very real moments of obsession in a series of cinematic and intimate portraits alongside a powerful, original soundtrack.

“We composed this original soundtrack, available soon on Spotify, to be timeless, articulated between spoken and sung voice, and a mix between jazz, big band and soul,” said Peter Lund, AKQA Executive Creative Director – Europe. “The goal was to create a powerful, unique song that ultimately illustrates the passion and obsession that characterizes these committed professional and everyday athletes.”

IT’S OK stories of obsession and inspirational messages will roll-out during the year across Oakley and athlete-ambassador social channels, encouraging fans to live-out their obsession irrespective of the personal sacrifice. IT’S OK, in the name of obsession.

Learn more at oakley.com/one-obsession.”

Written By
More from Contributor

What Does Multicultural Mean Anymore?

For citizens born in America, the term “multicultural” tends to sit on...
Read More

76 Comments

  • แฟนเพจพร้อมยอดไลค์, จ้างไลค์, ปั้มไลค์ง่ายๆ, ปั้มไลค์เพจ Facebook, การเพิ่ม Like เป็นการเพิ่มโอกาสทางการขายสินค้าของคุณนั่นเอง ด้วยงานบริการเพิ่มไลค์แฟนเพจระดับมืออาชีพ ประสบการณ์การทำงานหลายปี, กดไลค์, เพิ่มไลค์เพจ ราคาถูก, รับเพิ่มไลค์แฟนเพจ เป็นการโปรโมทแฟนเพจ เพื่อเพิ่มยอดขายสินค้าได้, ปั้มไลค์เฟสบุ๊ค, ปั้มเพจเฟสบุ๊ค, เพิ่มไลค์เพจ, ปั้มรูป, รับทำเพจเฟสบุ๊ค, เพิ่มไลค์แฟนเพจ, Add Like Fanpage, กดไลค์แฟนเพจ, รับเพิ่ม Like Fanpage Facebook ราคาพิเศษ เหมาะสำหรับผู้ที่ต้องการเพิ่ม Like Fanpage ให้ดูเป็นความน่าเชื่อถือของร้าน, เพิ่มไลค์ฟรี, บริการปั้มไลค์ฟรี, ปั้มยอดไลค์เป็นคนไทย 100%, รับจ้างกดไลค์, ปั้มโพสต์, รับจ้างปั้มไลค์, กดไลค์รูป, รับจ้างเพิ่มไลค์, จ้างไลค์รูป, รับเพิ่มไลค์แฟนเพจเฟสบุ๊ค, รับทำไลค์แฟนเพจจำนวนมาก, รับไลค์แฟนเพจ, ปั้มไลค์ Facebook, ปั้มไลค์แฟนเพจ, ปั้ม Like ฟรี, บริการเพิ่มไลค์เฟสบุ๊คให้แฟนเพจ, รับปั้มไลค์รูป, ปั้มเพจ, เพิ่มไลค์, Like Fanpage, เพิ่ม Like, รับสร้างแฟนเพจพร้อมยอดไลค์, ปั้มเพจ เหมาะสำหรับผู้ที่ต้องการยอดไลค์เพจเพจเยอะๆ, โกงไลค์, บริการปั้มไลค์แฟนเพจฟรี, ไลค์แฟนเพจได้สูงสุดหนึ่งล้านไลค์, รับ Like Fanpage, Auto Like, บริการเพิ่ม Like ให้แฟนเพจของคุณ โดยทีมงานระดับมืออาชีพ ในระยะเวลาอันสั้นและราคาถูก รับประกันไลค์จากคนไทย 100%, Pump Like, ปั้มไลค์รูป, รับเพิ่มไลค์, รับทำเพจสินค้าพร้อมยอดไลค์, ปั้มไลค์ครบวงจร, ปั้มไลค์ทั่วไป, รับทำไลค์ครบวงจร, ปั่นไลค์, ไลค์แฟนเพจเฟสบุ๊ค, กด Like, รับปั้มไลค์เพจ, ปั้มไลค์เพจ, ไลค์แฟนเพจราคาถูก, ไลค์แฟนเพจ, ปั้มไลค์เพจคนไทย, Up Like Fanpage, ปั้มไลค์สถานะ, ปั้มไลค์, จ้างปั้มไลค์, ปั้มไลค์เพจฟรี, ปั้มไลค์รูป Facebook, ไลค์คนไทย 100%, บริการเพิ่มไลค์แฟนเพจฟรี, ไลค์เพจ, ปั้มไลค์มือถือ, เพิ่มไลค์แฟนเพจ ราคาถูก, ซื้อไลค์แฟนเพจ, ปั้มไลค์ราคาถูก, เพิ่มไลค์คนไทย, ปั้มไลค์ฟรี, จ้างเพิ่มไลค์, ปั้มไลค์ ในโทรศัพท์, ปั้มไลค์รูปเฟส, รับไลค์ครบวงจรทั่วไทย, จ้างกดไลค์

  • ปั้มไลค์, เว็บปั้มไลค์, Auto Like, ปั้มไลค์รูปภาพ, ปั้มไลค์คอมเม้น, แฮกไลค์, Hack Like Facebook, ปั้มไลค์แฟนเพจ, ระบบเพิ่มไลค์, ออโต้ไลค์

  • Status Liker, Photo Auto Liker, Fb Autoliker, Autoliker, Working Auto Liker, Facebook Auto Liker, Autoliker, autolike, auto like, Increase Facebook Likes, Facebook Liker, Facebook Autoliker, auto liker, autoliker, Auto Like, Auto Liker, Autoliker Facebook, facebook auto liker, Status Auto Liker, Photo Liker

  • ปั๊มไลค์เพจ, ไลค์เพจ, เพิ่มไลค์แฟนเพจ, เพิ่มไลค์เพจ ราคาถูก, ปั๊มไลค์เพจ, เพิ่มไลค์เพจ, ปั้มเพจ, ปั๊มไลค์เพจ facebook, ปั๊มไลค์แฟนเพจ, ปั้มไลค์เพจ, ปั้มไลค์แฟนเพจ

  • You really make it appear so easy together with your presentation but I in finding this matter to be actually something which I feel I might by no means understand. It seems too complex and extremely large for me. I am looking forward in your subsequent submit, I will try to get the cling of it!

  • 通過水光療程抑制黑色素細胞生長的成分注射到真皮層,減少黑色素形成,淡化黑斑色素沉澱,從而達到美白祛斑的效果 療程特色 :可配搭多元化產品來量身訂做不同療​​程計算機化規格,操作方便,容易控制可調節進針深度,精準注射於目標的肌膚層 每針的注射劑量相等,達到均勻注射 一次平均5點注射,可縮短療程時間 採用31號細針頭,幾乎看不到入針點 降低疼痛、瘀血、腫脹及不適感 使用靈活度高,可複合式搭配針劑,量身訂製療程

  • I spent four years trying EVERYTHING in Online Dating, and through a huge amount of trial and error, I produced a system that I will share for you. This book will take you, step by step, through everything you need to know to double, triple or even quadruple the number of women you meet online.

  • I travel all around the world for work, and it used to be really lonely. Now I can go onto Tinder and have a date lined up in a new city before I even get out of the airport!

  • Hello would you mind stating which blog platform you’re working with? I’m going to start my own blog soon but I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique. P.S My apologies for being off-topic but I had to ask!

  • I am glad for writing to let you know of the extraordinary discovery our child experienced browsing your webblog. She realized plenty of issues, most notably what it’s like to possess an amazing coaching mindset to let men and women smoothly know a number of multifaceted issues. You undoubtedly exceeded people’s expectations. Thank you for displaying these necessary, healthy, informative and also unique guidance on your topic to Ethel.

  • Los Blancos, with captain Sergio Ramos suspended after deliberately collecting a yellow card in the first leg, had been looking to build on a slender 2-1 lead from that game in Amsterdam and stay on course for a potential fourth straight European triumph.

    However, after Raphael Varane’s header rattled the crossbar, Ajax raced into an early lead through Hakim Ziyech before Dusan Tadic set up David Neres for a second in the 18th minute.
    tinyurl
    Real Madrid were forced into two changes when Lucas Vazquez and Vinicius Junior went off injured, with substitute Gareth Bale hitting the post just before half-time.

    Ajax looked to have put the tie to bed when Tadic swept in a brilliant third goal just after the hour – which was eventually given following an extensive Video Assistant Referee review to check if the ball had gone out of play in the build-up.

  • Los Blancos, with captain Sergio Ramos suspended after deliberately collecting a yellow card in the first leg, had been looking to build on a slender 2-1 lead from that game in Amsterdam and stay on course for a potential fourth straight European triumph.

    However, after Raphael Varane’s header rattled the crossbar, Ajax raced into an early lead through Hakim Ziyech before Dusan Tadic set up David Neres for a second in the 18th minute.
    tinyurl
    Real Madrid were forced into two changes when Lucas Vazquez and Vinicius Junior went off injured, with substitute Gareth Bale hitting the post just before half-time.

    Ajax looked to have put the tie to bed when Tadic swept in a brilliant third goal just after the hour – which was eventually given following an extensive Video Assistant Referee review to check if the ball had gone out of play in the build-up.

  • Inter Rapid Wien live score (and video online live stream*) starts on 21.2.2019. at 20:00 UTC time at San Siro/Giuseppe Meazza stadium, Milan, Italy in UEFA Europa League, Knockout stage – Europe. Here on SofaScore livescore you can find all Inter vs Rapid Wien previous results sorted by their H2H matches. Links to Inter vs. Rapid Wien video highlights are collected in the Media tab for the most popular matches as soon as video appear on video hosting sites like Youtube or Dailymotion. We’re not responsible for any video content, please contact video file owners or hosters for any legal complaints tinyurl.

  • Inter Rapid Wien live score (and video online live stream*) starts on 21.2.2019. at 20:00 UTC time at San Siro/Giuseppe Meazza stadium, Milan, Italy in UEFA Europa League, Knockout stage – Europe. Here on SofaScore livescore you can find all Inter vs Rapid Wien previous results sorted by their H2H matches. Links to Inter vs. Rapid Wien video highlights are collected in the Media tab for the most popular matches as soon as video appear on video hosting sites like Youtube or Dailymotion. We’re not responsible for any video content, please contact video file owners or hosters for any legal complaints tinyurl.

  • Ernest Quintana, 78, was at Kaiser Permanente Medical Center in Fremont when a doctor – appearing on the robot’s screen – informed him that he would die within a few days.

    A family friend wrote on social media that it was “not the way to show value and compassion to a patient“.

    The hospital says it “regrets falling short” of the family’s expectations.

    Mr Quintana died the next day.

  • Ernest Quintana, 78, was at Kaiser Permanente Medical Center in Fremont when a doctor – appearing on the robot’s screen – informed him that he would die within a few days.

    A family friend wrote on social media that it was “not the way to show value and compassion to a patient“.

    The hospital says it “regrets falling short” of the family’s expectations.

    Mr Quintana died the next day.

  • What’s Happening i am new to this, I stumbled upon this I’ve discovered It positively helpful and it has helped me out loads. I’m hoping to give a contribution & aid other customers like its helped me. Great job.

  • Theresa May says she has secured “legally binding” changes to her Brexit deal, a day ahead of MPs voting on it.

    But European Commission President Jean-Claude Juncker” warned if the deal was voted down there was “no third chance”.

    They spoke at a joint press conference in Strasbourg after a late meeting.

  • Theresa May says she has secured “legally binding” changes to her Brexit deal, a day ahead of MPs voting on it.

    But European Commission President Jean-Claude Juncker” warned if the deal was voted down there was “no third chance”.

    They spoke at a joint press conference in Strasbourg after a late meeting.

  • These three figures — William Rick Singer, Mark Riddell and Rudolph Meredith, respectively — are at the center of the nationwide scandal in which 33 parents are accused of using their wealth and means to help their children game the college admissions system.
    But those three names do not appear anywhere in the complaint text, though the document gives enough clues to make clear who is who. Instead, they are named as Cooperating Witness 1, 2 and 3, and each agreed to plead guilty and to cooperate with the government in the hope of obtaining leniency when they are sentenced, the complaint says.

  • These three figures — William Rick Singer, Mark Riddell and Rudolph Meredith, respectively — are at the center of the nationwide scandal in which 33 parents are accused of using their wealth and means to help their children game the college admissions system.
    But those three names do not appear anywhere in the complaint text, though the document gives enough clues to make clear who is who. Instead, they are named as Cooperating Witness 1, 2 and 3, and each agreed to plead guilty and to cooperate with the government in the hope of obtaining leniency when they are sentenced, the complaint says.

  • Trump was surrounded at Friday’s event by officials from Customs and Border Protection as well as surviving family members of those who have loved ones killed by undocumented immigrants. Attorney General William Barr was also at the President’s veto event.
    While some lawmakers including some Republicans — have argued against the President’s use of national emergency powers in this instance, the Justice Department set forth a robust defense of the President’s authority to do so in a letter to Senate Majority Leader Mitch McConnell earlier this month, according to a copy obtained by CNN on Friday.
    “The President acted well within his discretion in declaring a national emergency concerning the southern border,” wrote Assistant Attorney General Stephen Boyd, setting out the legal basis for the proclamation under the National Emergencies Act and additional statutory authorities, which largely tracks an internal memo issued by the Office of Legal Counsel at the Justice Department.

  • Trump was surrounded at Friday’s event by officials from Customs and Border Protection as well as surviving family members of those who have loved ones killed by undocumented immigrants. Attorney General William Barr was also at the President’s veto event.
    While some lawmakers including some Republicans — have argued against the President’s use of national emergency powers in this instance, the Justice Department set forth a robust defense of the President’s authority to do so in a letter to Senate Majority Leader Mitch McConnell earlier this month, according to a copy obtained by CNN on Friday.
    “The President acted well within his discretion in declaring a national emergency concerning the southern border,” wrote Assistant Attorney General Stephen Boyd, setting out the legal basis for the proclamation under the National Emergencies Act and additional statutory authorities, which largely tracks an internal memo issued by the Office of Legal Counsel at the Justice Department.

  • Christina was born in the royal castle Tre Kronor on 18 December S. 8 December] 1626. Her parents were the Swedish king Gustavus Adolphus and his German wife, Maria Eleonora, had already had two daughters—a stillborn princess in 1620, and then the first Princess Christina, who was born in 1623 and died the following year.3] Excited expectation surrounded Maria Eleonora’s third pregnancy in 1626. When the baby was born, it was first thought to be a boy as it was “hairy” and screamed “with a strong, hoarse voice.”she later wrote in her autobiography that, “Deep embarrassment spread among the women when they discovered their mistake.” The king, though, was very happy, stating, “She’ll be clever, she has made fools of us all!”6] From most accounts, Gustav Adolf appears to have been closely attached to his daughter, and she appears to have admired him greatly.

  • Christina was born in the royal castle Tre Kronor on 18 December S. 8 December] 1626. Her parents were the Swedish king Gustavus Adolphus and his German wife, Maria Eleonora, had already had two daughters—a stillborn princess in 1620, and then the first Princess Christina, who was born in 1623 and died the following year.3] Excited expectation surrounded Maria Eleonora’s third pregnancy in 1626. When the baby was born, it was first thought to be a boy as it was “hairy” and screamed “with a strong, hoarse voice.”she later wrote in her autobiography that, “Deep embarrassment spread among the women when they discovered their mistake.” The king, though, was very happy, stating, “She’ll be clever, she has made fools of us all!”6] From most accounts, Gustav Adolf appears to have been closely attached to his daughter, and she appears to have admired him greatly.

  • A court has ruled that the building is illegal, and the €57 million ($64 million) Chateau Diter will now have to be knocked down.
    Property developer Pierre Diter, who owns the chateau in the town of Grasse, in Southern France, has 18 months to raze the building and faces a fine of €200,000 ($226,000), Pierre-Jean Gaury, attorney general at the court of appeal in Aix-en-Provence, told CNN.
    “Patrick Diter was accused of having executed important works on a land without authorization,” said Gaury.

  • A court has ruled that the building is illegal, and the €57 million ($64 million) Chateau Diter will now have to be knocked down.
    Property developer Pierre Diter, who owns the chateau in the town of Grasse, in Southern France, has 18 months to raze the building and faces a fine of €200,000 ($226,000), Pierre-Jean Gaury, attorney general at the court of appeal in Aix-en-Provence, told CNN.
    “Patrick Diter was accused of having executed important works on a land without authorization,” said Gaury.

  • Despite residing in Germany for nearly 30 years, there are still some things I cannot wrap my mind around. I may have married a German, pay German taxes, and have German(-American) children, but I guess my US mentality still shines through.

    Like when it comes to personal space. I’ll be standing in the supermarket, in front of a shelf full of products, deliberating over the selection, and inevitably a hand will slip itself in front of my face and grab an item from the row. Many Germans seem to not have any qualms about this at all, but it still takes me aback sometimes.

  • Despite residing in Germany for nearly 30 years, there are still some things I cannot wrap my mind around. I may have married a German, pay German taxes, and have German(-American) children, but I guess my US mentality still shines through.

    Like when it comes to personal space. I’ll be standing in the supermarket, in front of a shelf full of products, deliberating over the selection, and inevitably a hand will slip itself in front of my face and grab an item from the row. Many Germans seem to not have any qualms about this at all, but it still takes me aback sometimes.

  • French President Emmanuel Macron has appointed a panel of experts to investigate France’s actions during the Rwandan genocide 25 years ago on April 7.

    Macron has also met representatives of a group of survivors in. Paris

  • Ryska militarfartyg kommer till Filippinerna samtidigt som spanningen okar kring Sydkinesiska sjon. Men framfor allt expanderar nu Kina langt us i Stilla havet. Det vacker oro i USA eftersom Kina anses hota de amerikanska ubatar som ar helt avgorande vid en konflikt.

  • Ryska militarfartyg kommer till Filippinerna samtidigt som spanningen okar kring Sydkinesiska sjon. Men framfor allt expanderar nu Kina langt us i Stilla havet. Det vacker oro i USA eftersom Kina anses hota de amerikanska ubatar som ar helt avgorande vid en konflikt.

  • The Portuguese road Prevention agency (PRP) has this week called for more and improved traffic stops in Portugal. The agency has also deemed current actions by law enforcement officials as ineffective in dealing with the majority of serious traffic offences.

  • The Portuguese road Prevention agency (PRP) has this week called for more and improved traffic stops in Portugal. The agency has also deemed current actions by law enforcement officials as ineffective in dealing with the majority of serious traffic offences.

  • The series of conversations with the Warsaw Ghetto survivors was conducted to commemorate the 76 th anniversary of the outbreak of the Warsaw Ghetto Uprising that falls on the 19th of April.

  • The series of conversations with the Warsaw Ghetto survivors was conducted to commemorate the 76 th anniversary of the outbreak of the Warsaw Ghetto Uprising that falls on the 19th of April.

  • text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer.

  • text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer.

Leave a Reply

Your email address will not be published.