Porsche Brooklyn has emerged as an innovative retail concept, seamlessly integrating a dealership within a vibrant, mixed-use urban community. The Porsche Urban Store format offers an elegantly designed, street-level gallery where current customers and potential enthusiasts can immerse themselves in the contemporary luxury brand. The official launch of this state-of-the-art Porsche dealership in the United States took place on December 7, featuring live music, local cuisine, and an attendance of over 200 esteemed guests.
The architectural design of Porsche Brooklyn is deeply influenced by the Porsche brand’s aesthetic principles. Through expansive glass windows, passersby can view the latest Porsche models, ranging from the classic 911 to the cutting-edge, all-electric Taycan. Upon entering, visitors are immediately welcomed by a warm, open, and adaptable space, conducive to both intimate conversations and community events. The Fitting Lounge offers new owners the opportunity to personalize their dream vehicle while savoring coffee and pastries from the Porscheplatz. Additional features include a Porsche Lifestyle Store and a dedicated New Car Delivery area.
Besides the showroom and service reception, a separate 16,000-square-foot service and parts center is situated a block away, bringing the total dealership area to 26,000 square feet.
In keeping with Porsche’s commitment to achieving net carbon neutrality by 2030, Porsche Brooklyn is pursuing LEED certification to demonstrate its dedication to sustainable interior design.