Lineage is nothing new when it comes to Oakley as a brand. Through the years their emphasis on innovation and ingenuity has become a key part to their growth and success. Pushing their innovations to greater heights has always shown to be a focus, and the latest rendition and launch is no different. Oakley has just unveiled their latest performance eyewear releases, which are geared … Continue reading Oakley: “Flight” and “Field” Jacket

Kobe Bryant sat with Jalen Rose during NBA All Star weekend to discuss his 81 point game, if he’s better than Lebron James, and more! This was part of the Nike’s Makers of the Game series. Continue reading Nike Makers Studio x Kobe

BMW and the USA Men and Women’s bobsled teams are at it again. After their success in the 2014 Winter Olympics in Sochi, they look to build on what earned them two bronzes and a silver respectively. The Women’s Team led the way with two medals while the Men’s Team brought in one as well in 2014. That hadn’t been accomplished since 1952. Now, four … Continue reading Gold: BMW & Team USA’s Men’s Bobsled

With today being arguably the most insane trade deadline by one team in NBA history, there are always winners and losers. Surprisingly one of the biggest losers may not be from anything that occurred today. In our eyes the greatest losers made one of their moves roughly two weeks ago. The Los Angeles Clippers are the team that is currently concerning us the most. It … Continue reading Headed for Self Destruction

With the upcoming Olympic Winter Games, Oakley is releasing a new collection that will be sure to catch many eyes and garner a lot of deserved attention. All team Oakley athletes will be sporting the new Harmony Fade collection during the upcoming games. What makes the collection most unique in our eyes is what inspired its inception. The Harmony Fade Collection was made in commemoration … Continue reading Oakley Harmony Fade

In celebration of the NBA season, Nike NYC has set up Statement House NYC, showcasing their new collaboration with the NBA, as well as hosting some of New York’s most talented entertainers. From Desus & Mero, Jalen and Jacoby, and Fabolous, Nike has once again brought together the culture and fashion. Continue reading Nike Statement House

Nike just announced their new partnership with NBA and they unveiled a connected jersey that allows wearers to get highlight reels, scores, stats, and exclusive content. All you have to do is tap your phone to the jersey and you’ll automatically gain insight on your favorite player or team. The new Nike x NBA line will debut September 29th. We had a chance to interview … Continue reading Nike x NBA Unveiling

You know we like to keep busy at SOCIAL. I was recently able to get the “Ashes” LeBron 15 in hand and also do a wear test with the upcoming release. For starters, this a huge moment for Bron to reach his 15th signature silhouette. With constant comparisons to MJ we need to take the time to recognize King James for being the king he … Continue reading First and the 15th