Brandy Melville: A Size Small-Only Store

The Controversy

You may have heard of the notorious size small-only store that started in Italy and expanded its locations to California, Canada, New York City, and the East Coast.

Brandy Melville, a 20-year-old brand, has grown magnetic to teens and twenty-something girls (the Brandy girls) in the U.S. It has a look comparable to Forever 21 with long cotton tops, knits, patterned bottoms, graphic tees, and delicate accessories—cute, with an obvious allure for girls who wear the clothes, but marked with an unwritten “Do Not Enter” sign for girls who can’t fit the clothing.

The clothes at BM are either labeled “small” or “one size.” According to the brand’s website, under their description for sizing, “Most of Brandy Melville’s clothing is one size. We provide measurements for most items to help you get a better idea of the fit. Some of our bottoms have Italian sizing.” It then goes on to list the American equivalents of 00, 0, 1, 3, and 5 for bottoms.

According to the Huffington Post, “To be able to shimmy into Brandy Melville’s only size of skinny jeans, a girl would need to have a 25-inch waist — that’s around a size 0 or 2, depending on the brand.” The Post then goes on to say that the average American 16-year-old girl is approximately 5 ft. 3”, weighs about 138 pounds, and has around a 31-inch waist—6 inches off from the Disney princess-like waist of a Brandy girl.

Now, there is nothing wrong with being young and thin—if that is what you are. You have to wonder, though, if “young and thin” (with waves of long, beachy hair and elongated legs) is the image that girls who shop primarily Brandy are striving to attain and maintain. Is “young and thin” what equates as “beautiful” in a Brandy Melville shopper’s mind?

Racked.com also notes the mostly white demographic that overwhelms the brand’s advertising, which is quickly recognizable on both the BM website and Instagram. The Brandy girl is fun, carefree, and likely popular – suggestive in many ways of the all-American girl living the all-American dream. The questions become much like a scrutiny of modern-day Barbie—we see her trailing to work, to the Oval office, to family picnics, to a Malibu beach house looking stylish and effortless, standing with her stilettos and 18-inch waist. She is fun, carefree, well-liked, and has it all—but could she be all these things, if she wasn’t so young and so thin?

The Fans

On the one hand, there are girls who see the Brandy stores as the ultimate experience in convenient shopping. These girls revel in the fact that not having another size to try on makes it easy; you don’t complicate shopping by dreadfully rummaging through racks for sizes.

The company has even been credited with offering promising opportunities for young women through the use of social media, ladies who otherwise would not have expected to land such business ventures. One example is 15-year-old Emma Simms, who recounted her positive experience with Brandy Melville earlier this year. She said she was recruited to Brandy Melville because of photos she would stage with her friends on Instagram that tagged the company’s name.

Another is 24-year-old Alex Centomo, who launched a full-time Youtube career (and has over 100,000 subscribers) through her interaction with BM. She said that they really loved her long hair look and wanted to promote her more, Melville being what “definitely got [her] started.”

The Critics

On the other side of the spectrum are critics who say that the Melville company encourages body dysmorphia. In a riveting University of Southern California post by editorial director Rini Sampath, sophomore Sampath discounted the “one size fits most” signs that are displayed in Melville stores.

She noted how companies like Forever 21 and H&M recently listened to consumers who voiced a desire for sizes above size 12.

Wrote Sampath, “But consumers have the power to stop such companies from perpetuating negative body image, no matter their size or shape. Asking [Melville] to remove these signs is the first step in battling such distasteful choices.”

To skeptics of the BM brand, creating a store that is size small-only is not the same as creating a plus-size only brand for specific groups of consumers. It is damaging to positive body image proponents and an act of exclusion through business.

The Weigh In

Smiling, pretty, and enjoying life while wearing a label of clothes—a Brandy girl may not be a criminal, but her image is perpetuated on the BM Instagram of over 2 million followers, sending out messages about beauty that to many people, are unjustifiable.

In an October 17 post, BM visual manager Sairlight Saller stated, “I don’t think it causes a negative effect on the body image of any one of our shoppers because anyone can come in the store and find something.” To 18-year-old fashion-lover Lani Renaldo, who posted an open letter to BM in March, the only “something” she can find from the company are “sweaters, long skirts, and tank tops”—and she feels sure that she is not the only one.

Even for girls who describe themselves as naturally petite, a top like the Nicoleta is difficult to imagine squeezing into. Several other midriff-baring tops are also on the BM website, including the Giselle top and the Paloma tank, making you question exactly how the clothes are “supposed to” hang on the girl wearing it, let alone what size a young woman must be to fit the look.

 

Written By
More from Contributor

The Sexiest Dresses Of The 2015 Met Gala

Whether these ladies decided to go nearly nude or strategically show skin,...
Read More

109 Comments

  • autolike, Auto Like, Facebook Autoliker, auto like, Autoliker, Photo Auto Liker, autoliker, Auto Liker, Photo Liker, Autoliker Facebook, Working Auto Liker, auto liker, Increase Facebook Likes, Facebook Liker, facebook auto liker, Status Liker, Status Auto Liker, Autoliker, Facebook Auto Liker, Fb Autoliker

  • เพิ่มไลค์เพจ, ปั้มไลค์แฟนเพจ, ปั๊มไลค์เพจ, ปั้มไลค์เพจ, ปั้มเพจ, ไลค์เพจ, เพิ่มไลค์แฟนเพจ, ปั๊มไลค์แฟนเพจ, ปั๊มไลค์เพจ, ปั๊มไลค์เพจ facebook, เพิ่มไลค์เพจ ราคาถูก

  • แฟนเพจพร้อมยอดไลค์, รับทำไลค์แฟนเพจจำนวนมาก, จ้างไลค์รูป, จ้างปั้มไลค์, รับไลค์ครบวงจรทั่วไทย, ปั้มไลค์ ในโทรศัพท์, ไลค์แฟนเพจ, รับทำไลค์ครบวงจร, การเพิ่ม Like เป็นการเพิ่มโอกาสทางการขายสินค้าของคุณนั่นเอง ด้วยงานบริการเพิ่มไลค์แฟนเพจระดับมืออาชีพ ประสบการณ์การทำงานหลายปี, ปั้มไลค์แฟนเพจ, ซื้อไลค์แฟนเพจ, รับเพิ่มไลค์แฟนเพจ เป็นการโปรโมทแฟนเพจ เพื่อเพิ่มยอดขายสินค้าได้, รับปั้มไลค์เพจ, รับจ้างกดไลค์, รับปั้มไลค์รูป, เพิ่มไลค์ฟรี, ปั้มไลค์เพจคนไทย, กด Like, ปั้มไลค์ง่ายๆ, ปั้มเพจ เหมาะสำหรับผู้ที่ต้องการยอดไลค์เพจเพจเยอะๆ, รับ Like Fanpage, ปั้มไลค์เพจ Facebook, ไลค์คนไทย 100%, เพิ่มไลค์แฟนเพจ ราคาถูก, บริการเพิ่มไลค์เฟสบุ๊คให้แฟนเพจ, ปั้มไลค์รูป, ปั้มไลค์, ปั้มเพจเฟสบุ๊ค, เพิ่มไลค์เพจ, ปั้มโพสต์, ปั่นไลค์, Pump Like, ไลค์แฟนเพจราคาถูก, รับไลค์แฟนเพจ, ปั้มยอดไลค์เป็นคนไทย 100%, กดไลค์รูป, จ้างเพิ่มไลค์, ปั้มไลค์รูปเฟส, บริการปั้มไลค์แฟนเพจฟรี, รับทำเพจเฟสบุ๊ค, Like Fanpage, ปั้มไลค์เพจ, โกงไลค์, ปั้มเพจ, ไลค์เพจ, รับเพิ่ม Like Fanpage Facebook ราคาพิเศษ เหมาะสำหรับผู้ที่ต้องการเพิ่ม Like Fanpage ให้ดูเป็นความน่าเชื่อถือของร้าน, กดไลค์แฟนเพจ, ปั้มไลค์ครบวงจร, Auto Like, Up Like Fanpage, จ้างกดไลค์, ปั้มไลค์ฟรี, ปั้มไลค์ Facebook, Add Like Fanpage, เพิ่มไลค์คนไทย, รับเพิ่มไลค์, รับทำเพจสินค้าพร้อมยอดไลค์, รับจ้างปั้มไลค์, ปั้มไลค์ทั่วไป, เพิ่ม Like, ไลค์แฟนเพจเฟสบุ๊ค, บริการปั้มไลค์ฟรี, ปั้มไลค์เพจฟรี, เพิ่มไลค์แฟนเพจ, จ้างไลค์, กดไลค์, ปั้มไลค์รูป Facebook, ปั้ม Like ฟรี, รับจ้างเพิ่มไลค์, ปั้มไลค์ราคาถูก, ไลค์แฟนเพจได้สูงสุดหนึ่งล้านไลค์, รับสร้างแฟนเพจพร้อมยอดไลค์, ปั้มไลค์มือถือ, ปั้มไลค์สถานะ, เพิ่มไลค์เพจ ราคาถูก, ปั้มรูป, บริการเพิ่มไลค์แฟนเพจฟรี, บริการเพิ่ม Like ให้แฟนเพจของคุณ โดยทีมงานระดับมืออาชีพ ในระยะเวลาอันสั้นและราคาถูก รับประกันไลค์จากคนไทย 100%, เพิ่มไลค์, ปั้มไลค์เฟสบุ๊ค, รับเพิ่มไลค์แฟนเพจเฟสบุ๊ค

  • ปั้มไลค์.com แหล่งแลกไลค์สำหรับคนไทย ระบบแลกไลค์ที่ดีและเสถียรที่สุด ในปัจจุบัน! ปั๊มไลค์ ปั๊มไลค์บนมือถือ แลกไลค์ โกงไลค์ แฮกไลค์ รูป โพส สเตตัส วีดีโอ คอมเม้น แฟนเพจ ผู้ติดตาม Like Hacklike Pumplike Instagram Youtube Twitter และอีกมากมาย ฟรี!

  • Sculptra 含有由含有源於植物果酸的 PLLA 聚左乳酸(poly-L-lactic acid),它能促進天然膠原蛋白大量增生,令容顏重現年輕,一個療程的效果能持續逾2年。Sculptra 乃全球唯一獲美國食物及藥物管理局(美國FDA)認可的PLLA聚左乳酸美容品牌。Sculptra 塑然雅會被人體自然分解吸收,同時促進天然膠原蛋白再生1。療程效果可以漸進地給你更富清新朝氣的容頻,效果自然,更不會影響面部表情。SCULPTRA 塑然雅 Sculptra 由含有源於植物果酸的PLLA聚左乳酸(poly-L-lactic acid),它可以被新陳代謝成二氧化碳及水,最終自體內排出。PLLA聚左乳酸早已被廣泛應用於醫療用品超過30年,自2009年起 Sculptra 及全球唯一獲美國FDA認可的PLLA聚左乳酸美容醫學品牌。Sculptra ® 塑然雅能促進天然膠原蛋白大量增生1,改善皺紋,令容顏重現年輕。全球唯一獲美國FDA認可PLLA聚左乳酸。臨床研究證實於3個月間,肌膚的膠原蛋白密度 顯著增加67%2。療程效果能持續愈2年3。主要成份PLLA聚左乳酸源於植物果酸,醫學界廣泛使用超過30年。

  • I spent four years trying EVERYTHING in Online Dating, and through a huge amount of trial and error, I produced a system that I will share for you. This book will take you, step by step, through everything you need to know to double, triple or even quadruple the number of women you meet online.

  • 當蛋白線埋入皮膚後,皮下組織會將蛋白線視為異物,啟動異物反應,因此刺激膠原蛋白生長,且可促進新陳代謝,更新老化肌膚,所以客戶在術後也會發覺膚質變得較透亮白皙。膠原蛋白提拉線像一個“磁力線”一樣,將埋入處附近的肌肉和脂肪固定在原處,不會往下墜,其後會吸引皮下組織往蛋白線集中部位移動,就會逐漸產生提拉的緊實效果。也被用於填充美容的微整形,蛋白線材就好比蓋房子的鋼骨支架,先埋入皮膚當作基底結構,然後再注入好比水泥的玻尿酸或自體脂肪,因為有吸附力不易擴散,就可穩定固定住填充物,讓立體支撐力效果更好。

  • I travel all around the world for work, and it used to be really lonely. Now I can go onto Tinder and have a date lined up in a new city before I even get out of the airport!

  • I’m still learning from you, as I’m making my way to the top as well. I absolutely love reading everything that is written on your blog.Keep the posts coming. I liked it!

  • Hi there just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the issue fixed soon. Many thanks

  • I do enjoy the way you have presented this specific problem and it really does provide us some fodder for thought. Nevertheless, coming from what precisely I have observed, I simply just trust as other feedback pile on that people continue to be on point and in no way embark upon a tirade of the news du jour. All the same, thank you for this superb point and although I can not concur with this in totality, I respect your perspective.

  • I am really loving the theme/design of your weblog. Do you ever run into any web browser compatibility problems? A small number of my blog visitors have complained about my site not working correctly in Explorer but looks great in Safari. Do you have any suggestions to help fix this issue?

  • Good site! I really love how it is easy on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a nice day!

  • I do accept as true with all of the ideas you’ve introduced for your post. They are really convincing and will definitely work. Nonetheless, the posts are very short for starters. May just you please extend them a little from next time? Thanks for the post.

  • Hi there just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.

  • Nice post. I be taught something more difficult on totally different blogs everyday. It would at all times be stimulating to learn content from different writers and follow a little bit one thing from their store. I’d desire to use some with the content on my weblog whether you don’t mind. Natually I’ll provide you with a link in your net blog. Thanks for sharing.

  • Excellent blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any ideas? Kudos!

  • Nice post. I was checking constantly this blog and I am impressed! Extremely useful info specially the last part 🙂 I care for such information much. I was looking for this particular information for a long time. Thank you and good luck.

  • hey there and thank you for your info – I’ve definitely picked up anything new from right here. I did however expertise several technical issues using this website, since I experienced to reload the site a lot of times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I’m complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your high quality score if advertising and marketing with Adwords. Anyway I am adding this RSS to my email and can look out for a lot more of your respective fascinating content. Ensure that you update this again soon..

  • I simply wanted to thank you so much yet again. I’m not certain the things that I might have sorted out without the actual basics shown by you relating to that area. Entirely was a intimidating scenario for me personally, however , understanding a new professional mode you processed it forced me to weep over fulfillment. Extremely grateful for your work as well as expect you realize what a powerful job you are always doing training the rest by way of your site. I am certain you have never encountered all of us.

  • There are definitely numerous particulars like that to take into consideration. That is a nice point to bring up. I offer the thoughts above as common inspiration however clearly there are questions just like the one you convey up the place a very powerful thing can be working in trustworthy good faith. I don?t know if best practices have emerged round issues like that, but I’m certain that your job is clearly recognized as a fair game. Each boys and girls really feel the impression of just a second’s pleasure, for the rest of their lives.

  • After I originally commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get four emails with the identical comment. Is there any method you can remove me from that service? Thanks!

  • you’re really a good webmaster. The web site loading speed is amazing. It seems that you are doing any unique trick. Also, The contents are masterwork. you’ve done a wonderful job on this topic!

  • I will immediately grab your rss feed as I can’t find your email subscription link or e-newsletter service. Do you have any? Please let me know so that I could subscribe. Thanks.

  • Hello, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you prevent it, any plugin or anything you can advise? I get so much lately it’s driving me insane so any help is very much appreciated.

  • Pretty section of content. I just stumbled upon your blog and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently fast.

  • Excellent blog! Do you have any suggestions for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed .. Any tips? Cheers!

  • Hello just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Firefox. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the problem resolved soon. Many thanks

  • Hi there I am so grateful I found your website, I really found you by accident, while I was researching on Google for something else, Nonetheless I am here now and would just like to say many thanks for a remarkable post and a all round interesting blog (I also love the theme/design), I don’t have time to go through it all at the moment but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the fantastic job.

  • Great goods from you, man. I have understand your stuff previous to and you are just extremely fantastic. I actually like what you’ve acquired here, certainly like what you are saying and the way in which you say it. You make it enjoyable and you still care for to keep it wise. I can not wait to read much more from you. This is actually a tremendous website.

  • Hello There. I found your blog using msn. This is a really well written article. I’ll be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will definitely return.

  • Do you have a spam issue on this blog; I also am a blogger, and I was curious about your situation; we have developed some nice practices and we are looking to exchange methods with other folks, be sure to shoot me an email if interested.

  • Its like you read my mind! You seem to know so much about this, such as you wrote the e-book in it or something. I believe that you can do with a few to pressure the message home a bit, but instead of that, that is wonderful blog. An excellent read. I’ll certainly be back.

  • I have to thank you for the efforts you’ve put in penning this website.
    I am hoping to see the same high-grade blog posts from you
    later on as well. In fact, your creative writing abilities has motivated me to get my very own website now
    😉

  • Awesome! What a great idea and costs nothing! I have a HUGE maple tree in my backyard. Cant wait to make these roses next Fall. I think they would be even prettier combined with berries from beauty bush, early hollies and maybe some Fall seed pods from other flowers/plants. Many thanks for sharing your creativity and for all the creative comments that followed this posting.

  • This design is wicked! You certainly know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how
    you presented it. Too cool!

  • I was recommended this blog by my cousin. I’m not sure whether
    this post is written by him as nobody else know such detailed about my difficulty.

    You are wonderful! Thanks!

  • An interesting discussion is definitely worth comment. There’s
    no doubt that that you ought to write more about this topic, it might not
    be a taboo matter but generally people do not speak about these issues.

    To the next! Many thanks!!

  • I blog frequently and I genuinely thank you for your information. This
    article has truly peaked my interest. I’m going to take a
    note of your blog and keep checking for new details about once per week.
    I opted in for your Feed as well.

  • Fantastic blog! Do you have any hints for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.

    Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed ..
    Any recommendations? Kudos!

  • I’m really enjoying the theme/design of your blog. Do you ever run into any browser compatibility problems? A couple of my blog visitors have complained about my blog not operating correctly in Explorer but looks great in Opera. Do you have any solutions to help fix this problem?

  • What i do not understood is if truth be told how you’re no longer really much more well-appreciated than you may be now. You’re very intelligent. You know therefore significantly when it comes to this subject, made me individually consider it from so many numerous angles. Its like women and men don’t seem to be fascinated unless it’s something to accomplish with Girl gaga! Your individual stuffs excellent. All the time handle it up!

  • I do not even understand how I finished up right here, however I believed this post used to be good. I don’t realize who you’re however definitely you are going to a well-known blogger for those who are not already 😉 Cheers!

  • I have been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the web will be much more useful than ever before.

  • Wow! This can be one particular of the most beneficial blogs We have ever arrive across on this subject. Basically Fantastic. I’m also a specialist in this topic therefore I can understand your effort.

  • Exceptional post but I was wanting to know if you could write a litte more
    on this subject? I’d be very thankful if you could elaborate a
    little bit further. Many thanks!

  • Hi there, yeah this paragraph is really pleasant and I have
    learned lot of things from it on the topic of blogging.
    thanks.

  • You ought to be a part of a contest for one of the finest websites
    on the internet. I’m going to recommend this website!

  • I am usually to blogging and i actually respect your content. The article has actually peaks my interest. I am going to bookmark your site and keep checking for brand spanking new information.

  • I think other web site proprietors should take this web site as an model, very clean and magnificent user friendly style and design, as well as the content. You’re an expert in this topic!

Leave a Reply

Your email address will not be published.