So, last night I as many others were, tuned in to the ESPY’s and caught the show stealing moment led by Aly Raisman. Ironically, this morning I happened to catch HBO’s “Battle of the Sexes” which is based upon the historic moment between Billy Jean King and Bobby Riggs. That was 45 years ago and unfortunately, as we have seen some of those same things she spoke on then remain concerns today. With that said earlier this week Reebok launched a campaign that hit home for the SOCIAL office. Reebok’s “Be More Human” campaign has been a great inspiration and something we are honored to be able feature. Be More Human is focused around “Celebrating women who are transforming themselves and the world around them.” The women chosen to highlight the campaign are Ariana Grande, Danai Gurira, Gal Gadot, Reese Scott, Shannon Kim Wagner, Katrin Daviosdottir, Nathalie Emmanuel, Yelda Ali, Jenny Gaither, and Gigi Hadid. The campaign was made for women to inspire women, but with these Artists, Activists, and Athletes all sharing their stories and journey’s it should definitely motivate us all.
Reebok has stated:
“With this campaign, Reebok is not only revisiting its heritage of being a women’s-focused brand, but more importantly celebrating strong women with powerful voices, who are inspiring others to action – at a time when action is needed.”
“Reebok has a long history of empowering women and supporting those who empower others,” said Melanie Boulden, Reebok Vice President of Marketing. “We did this back in the 1980’s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it ok for women to sweat and have muscles. We are still at it today, developing innovative product for women, by women, and encouraging females to experience the physical, mental and social transformation that happens when we move – the essence of our Be More Human philosophy.”
Be More Human has already paid dividends within the SOCIAL office. When we received the information, we had some of the women on the team volunteer to speak on the impact it has already had on them.
Eliza Wakeman Fashion Editor – “I grew up playing and loving sports in the Midwest. I got a lot of my inspiration and admiration for sports from either the men in my life or some of the uber-star male athletes of the 90s. I can say it definitely helped, but at the same time there was always a distance in the connection for me. I always felt I yearned to see women achieve the success and recognition for me to aspire to in the same way. This isn’t me taking anything away from the amazing women I Idolized, but hey everyone wanted to be like Mike. To now see this with women from various walks of life, and know what it can do for women and all the little girls that will drive the future I couldn’t be happier.”
Diana Ortiz Wellness Columnist – “With everything going on it feels good to see Reebok want to take the forefront for women, and it feel genuine. Every little moment investing into campaigns and movements like this gradually chip away at the unfortunate treatment that has gone on for so long. What makes it feel better for me as someone who is active is having a brand and company that not only makes products geared towards me, but also to have it as a part of their mission is no better feeling. Beyond our relationship with Reebok, with things like this they have gotten a customer for life.”
Two organizations are specifically supported by the campaign, the Movemeant Foundation and The Women’s Strength Coalition. To support these organizations, Reebok is releasing ten different limited-edition shirts – each featuring an inspirational message from one of the women featured in the campaign. From July 15 – December 31, 2018 or while supplies last, Reebok will donate 100% of the purchase price (excluding taxes and shipping) from the sale of each shirt, to be split equally, to these organizations.
In addition, consumers who want to participate in other ways can ‘Donate in Sweat,’ with Reebok offering two unique avenues of participation. Consumers can either participate through social media by posting to Instagram or Twitter an original picture of themselves working out and tag their photo with #BeMoreHuman, or attend a select Reebok ‘Donate in Sweat’ event.
See the full campaign here Reebok.com